The conversation has shifted. CX is no longer a support function — it’s a strategic driver of outcomes, trust, and long-term impact.
The inaugural Sabah CX Day 2026, organised by Sabah Net and co-organised by Commerce Access Sdn. Bhd., brought leaders from government, utilities, and industry came together to explore how service delivery must evolve to meet rising expectations. One thing was clear: fragmented approaches can no longer support the demands of today’s customers and citizens.
The conversations went beyond theory — focusing on governance, operating models, automation, and AI-powered engagement. The goal is not just better service, but more efficient, consistent, and outcome-driven experiences that create real value across organisations and communities.
The forum concluded with a forward-looking panel on the future of CX, where discussions on AI, data, and evolving service models reinforced the need for a more structured and strategic approach moving forward.
Our sincere appreciation to all esteemed speakers:
- Mr. Vigneswaran Sivalingam (President and Protem Chairperson of CX Malaysia, Contact Centre Association of Malaysia)
- Dr. Shreekant Vijaykar (President of South Asian and ASEAN Operations, COPC Inc.)
- Mdm. Hajjah Afidah Kamaruddin (CEO, Commerce Access Sdn Bhd)
- Mr. Amdus bin Madus (Head of Service Unit, Jabatan Bekalan Air, Wilayah Persekutuan Labuan)
- Mr. Gun Hong Shen (CEO, Revolab)
- Mr. Dang Tin Wai (CGO, Nubitel Technology Sdn. Bhd.)
- Ms. Marlyn Maseri (Team Lead Customer Service Department, Sabah Net)
- Mr. Mohd Shazilie bin Md Zain (Operations Director, Commerce Access Sdn. Bhd.)
As well as our valued partners, Nubitel (Technology Partner) & Revolab (Strategic Partner), and participants for contributing to the success of Sabah CX Day 2026.